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Dynamic Pricing
Set up an optimised dynamic pricing system based on competitors prices
Challenges
Client looking to boost sales by improving rank on leading aggregator website
Wanted to implement a dynamic pricing model to accomplish this
Solutions
Built a web-scraper to collect data on competitor pricing through the aggregator website
Trained a Machine Learning model to predict the present value of customer’s policy
Designed an interface for the client's domain experts to use the model
Integrated and automated all components in the client’s cloud infrastructure
Values
Online sales through the aggregator websites increased by 8%
Achieved higher average prices than through client’s own online portal
Roles
Data Scientist, Machine Learning Engineer
Technologies
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Sectors
Banking & Insurance
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