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Premium Brand Price Repositioning
Using historical sales data to assess the potential for price repositioning of a premium beer brand
Challenges
As part of a SWAT type approach, multiple hypothesis were raised for different sales, pricing and commercial initiatives for a Consumer Goods clients to maximise profitability
One hypothesis was to assess the potential for repositioning a premium beer brand that had launched within last 12m, via headline price changes
Solutions
Integrated sales data from 5 retailers
Assessed relative pricing amongst all target products and competitors within the same category
Developed dashboards to visualise the gaps and potential
Estimated changes in net prices and commercial terms on market share and profitability
Values
Helped client build an empirical and data-driven sell-in story for their target retailers
Roles
Data Scientist
Technologies
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Sectors
Commerce & Consumer
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