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Premium Brand Price Repositioning

Using historical sales data to assess the potential for price repositioning of a premium beer brand

Challenge

  • As part of a SWAT type approach, multiple hypothesis were raised for different sales, pricing and commercial initiatives for a Consumer Goods clients to maximise profitability

  • One hypothesis was to assess the potential for repositioning a premium beer brand that had launched within last 12m, via headline price changes


  • Integrated sales data from 5 retailers

  • Assessed relative pricing amongst all target products and competitors within the same category

  • Developed dashboards to visualise the gaps and potential

  • Estimated changes in net prices and commercial terms on market share and profitability

Solution
Value

  • Helped client build an empirical and data-driven sell-in story for their target retailers

Roles

Data Scientist

Tools

Sector

Retail & Consumer

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